Tell us about your product
The basics that define what you're launching. This shapes everything that follows.
Define your audience
Who you're targeting and what makes you different. The strategic context that shapes the brief.
What makes you meaningfully different from alternatives? Be specific.
Who are you replacing or competing with? Name names.
Set your launch parameters
Timeline, budget, and channel. These constraints shape the strategy — tighter constraints make better briefs.
This helps us route your brief to the right strategy framework